Our Brands

The Kilroy Group believes in strong brands to create long-term benefits for our customers and our company. We put considerable resources into broadening our knowledge and building our competences to meet these customers’ evolving needs. We want our brands to have a clear and unique image in their minds – so they value our brands as the ultimate authority.

“You personal travel agency”

Since 1963, BENNS has specialised in individual and group travel, such as school and company trips. We started with the Danish market, then expanded into Norway in 2009.

BENNS Individual Travel concentrates on high-quality travel experiences for the growing population of people aged 50+ who want to explore the world – a group we call “the curious, ageing young.”

We focus on overseas destinations and travel types such as road trips, tours, safaris, sea cruises and rail journeys.

For each type, we have travel experts with great knowledge of the products offered. Their expertise is the key to giving their target group the quality and safety they require.

Read more at benns.dk / benns.no

Education counselling has been a business area within the Kilroy Group for many years, operating under the KILROY brand. As of 2024, this area now operates under the brand Education Abroad, powered by KILROY. Education Abroad offers counselling services for students seeking study and internship opportunities overseas. The current portfolio offers a variety of destinations, fields of study and experiences through partnerships with universities and other educational institutions.

ISIC (International Student Identity Card) is the only internationally accepted student ID, with more than 150,000 student benefits around the world. The ISIC app and virtual ID are available in more than 100 countries. The Kilroy Group is the exclusive representative of ISIC in five markets, and two of these rank in the top 15 of global app profile activations.

The ISIC Association is a non-profit organisation that focuses on growing the student member-base of ISIC Student Services in all markets. ISIC is of great commercial value for the Kilroy Group as it acts as a source of user insights as well as lead generation.

Jysk Rejsebureau since 1984 and Winberg Travel since 1969 constantly strive to create travel experiences with a high content of “sensing the world.” That is, journeys that are unique in experience, yet affordable. 

Our travel consultants are experienced travellers themselves who have visited more than 150 countries around the world. We focus on giving customers the chance to discover places that are often found only after the roads have turned into mere trails. 

Our products and services include:

  • Tailor-made trips.

  • Prepackaged tours for groups of young travellers aged 18 to 30.

  • Group treks with Danish or Swedish tour leaders.

  • Group travel for schools, organisations and businesses.

Read more at jr.dk and wt.se

The KILROY legacy goes back to 1946, when the Nordic student organisations set forth on a mission to enable cultural understanding by means of travel. This organisation evolved and in 1991, it was formalised as the KILROY travel brand. We remain true to this mission.

Our manifesto

The impact of traveling should never be underestimated. A journey isn't just "time off." It's an experience. We believe that traveling the world and seeing different cultures makes for a better you, and thus, a better world.

Experience has taught us that the person who ends a journey is different from the one who starts it.

Traveling is much more than just leaving home. It's meeting the world. New people, new places, new perspectives. As we see it, these elements can make a powerful force for good. They can shift mindsets and give us a new outlook on the world.

That's why we believe in the power of travel.

We are a dynamic bunch of passionate travel enthusiasts, with expertise in creating life-defining trips, tailored to grow and transform fellow travellers, whether through bespoke adventures or travelling as a group with like-minded, curious people:

  • Backpacking with exciting activities and adventures

  • Around-the-world flights or other flexible, multi-stop trips

  • Working abroad in volunteer or “working holiday” opportunities

  • Small-group trips with like-minded travellers aged 18 to 31

  • Group travel with an educational purpose

Read more at kilroy.net