Our Brands — The Kilroy Group

Our Brands

The Kilroy Group believes in strong brands to create long-term benefits for our customers and our company. We put considerable resources into broadening our knowledge and building our competences to meet these customers’ evolving needs. We want our brands to have a clear and unique image in their minds – so they value our brands as the ultimate authority.

Since 1963, BENNS has specialised in group travel, primarily within the educational and business sectors.

BENNS creates tailored travel experiences for schools and companies – whether the purpose is learning, business or social activities – while maintaining competitive pricing.

BENNS offers travel options that allow customers to choose journeys by train, bus or plane.

The primary focus is on major cities worldwide. In addition to traditional city trips, BENNS offers active travel that combines physical activity with cultural experiences for groups seeking a more dynamic programme.

BENNS manages all practical arrangements – from transport and accommodation to fully planned programmes including activities, guided tours and tailored experiences.

Each group is supported by dedicated travel experts with in-depth knowledge of the products offered. Their expertise is key to delivering the quality and safety required by the respective target groups.

Read more at benns.dk

Education counselling under the KILROY brand has been a business area of the Kilroy Group for many years. As of 2024, this activity operates under the brand Education Abroad by KILROY and is present in Denmark, Norway and Sweden.

Education Abroad provides counselling services to students seeking study programmes or internships outside their home countries. The portfolio includes a range of destinations, academic fields and experiences offered through partnerships with universities and other educational institutions.

For more than 20 years, the Group has sold flight tickets online under the KILROY brand.

The business model for online flight sales differs significantly from traditional leisure travel. Many operators in this segment are technology-driven companies that approach the market primarily as a transaction-based business rather than a service-oriented one.

While this activity has historically been linked to the KILROY brand and the respective legal entities, it will operate as a separate business unit from 2026.

Flights by KILROY will offer flights and related products, maintaining a service level aligned with the business model and customer expectations.

ISIC (International Student Identity Card) is the only internationally accepted student ID, with more than 150,000 student benefits around the world. The ISIC app and virtual ID are available in more than 100 countries. The Kilroy Group is the exclusive representative of ISIC and the global non-profit ISIC Association in five markets. Four of these markets rank in the top 20 of global app profile activations.

The Kilroy Group’s ISIC Student Services business area focuses on increasing the student, youth and teacher member base of ISIC in all of the Group’s markets. ISIC represents strategic value for the Group, as it acts as a source of user insights and often provides leads to further business opportunities.

Read more at: isicdanmark.dk / isic.fi / isic.is / isic.no / isic.nl / isic.se

Jysk Rejsebureau, founded in 1984, and Winberg Travel, founded in 1969, strive to create travel experiences rooted in the philosophy of “sensing the world” – journeys that are distinctive in content yet remain affordable.

Their travel consultants are experienced travellers themselves, having visited more than 150 countries worldwide. The focus is on enabling customers to discover destinations that often lie beyond conventional travel routes.

Our products and services include:

Tailor-made trips.
Prepackaged tours for groups of young travellers aged 18 to 30.
Group treks with Danish or Swedish tour leaders.
Group travel for schools, organisations and businesses.

Read more at jr.dk and wt.se

The KILROY legacy dates back to 1946, when Nordic student organisations set out on a mission to enable cultural understanding through travel. The organisation evolved and, in 1991, was formalised as the KILROY travel brand. The brand continues to be guided by this founding purpose.

The Manifesto

KILROY believes that travel has the power to shape people — and that people, in turn, have the power to shape the world. By breaking down borders, exchanging perspectives, and embracing the unknown, travel contributes to creating global citizens who see beyond limits and stereotypes. Whether through shared adventures, deep cultural connections, or stepping outside one’s comfort zone, a journey with KILROY is a step towards a more open, connected, and understanding world.

The Heartbeat of KILROY

KILROY is built on the expertise of passionate travel professionals with deep knowledge of crafting life-defining trips tailored to grow and transform fellow travellers. Bespoke adventures are offered both individually and in groups of like-minded, curious people. These experiences may include:

Local adventures with exciting activities and opportunities for personal growth.
Multi-stop adventures across several continents.
Working abroad as a volunteer or working while travelling.
Small-group adventures with like-minded travellers aged 18 to 31.
Group travel and study trips with an educational purpose.