Our Brands

The Kilroy Group believes in strong brands to create long-term benefits for our customers and our company. We put considerable resources into broadening our knowledge and building our competences to meet these customers’ evolving needs. We want our brands to have a clear and unique image in their minds – so they value our brands as the ultimate authority.

Since 1963, BENNS has specialised in group travel, primarily within the educational and business sectors.

We create high-value experiences for schools and companies - whether the purpose is learning, business or social activities - always at competitive prices.

BENNS offers travel options that allow customers to choose journeys by train, bus or plane.

The primary focus is major cities around the world. But beyond traditional city trips, we also offer active travel that combines physical activity with cultural experiences for groups that seek a more dynamic journey.

We take care of all the practicalities - from transport and accommodation, to fully-planned programmes with activities, guided tours and experiences tailored to the group.

For each group, we have travel experts with solid knowledge of the products being offered. Their expertise is our key to giving their target group the quality and safety they require.

Read more at benns.dk

Education counselling under the KILROY brand name has been a business area of the Kilroy Group for many years. As of 2024, this area now operates under the brand Education Abroad, by KILROY. It operates in the markets of Denmark, Norway and Sweden.

Education Abroad offers counselling services for students seeking study and internships outside their home countries. The portfolio offers a range of destinations, fields of study and experiences through partnerships with universities and other educational institutions.

ISIC (International Student Identity Card) is the only internationally accepted student ID, with more than 150,000 student benefits around the world. The ISIC app and virtual ID are available in more than 100 countries. The Kilroy Group is the exclusive representative of ISIC and the global, non-profit ISIC Association in five markets. Four of these markets rank in the top 20 of global app profile activations.

The Kilroy Group’s ISIC Student Services business area focuses on increasing the student, youth and teacher member-base of ISIC in all of the Group’s markets. ISIC is of great commercial value for the Kilroy Group, as it acts as a source of user insights and often provides leads to further business opportunities.

Jysk Rejsebureau since 1984 and Winberg Travel since 1969 constantly strive to create travel experiences with a high content of “sensing the world.” That is, journeys that are unique in experience, yet affordable. 

Our travel consultants are experienced travellers themselves who have visited more than 150 countries around the world. We focus on giving customers the chance to discover places that are often found only after the roads have turned into mere trails. 

Our products and services include:

  • Tailor-made trips.

  • Prepackaged tours for groups of young travellers aged 18 to 30.

  • Group treks with Danish or Swedish tour leaders.

  • Group travel for schools, organisations and businesses.

Read more at jr.dk and wt.se

The KILROY legacy goes back to 1946, when the Nordic student organisations set forth on a mission to enable cultural understanding by means of travel. This organisation evolved and in 1991, it was formalised as the KILROY travel brand. We remain true to this mission.

Our manifesto

The impact of traveling should never be underestimated. A journey isn't just "time off." It's an experience. We believe that traveling the world and seeing different cultures makes for a better you, and thus, a better world.

Experience has taught us that the person who ends a journey is different from the one who starts it.

Traveling is much more than just leaving home. It's meeting the world. New people, new places, new perspectives. As we see it, these elements can make a powerful force for good. They can shift mindsets and give us a new outlook on the world.

That's why we believe in the power of travel.

We are an ambitious bunch of passionate travel experts, with deep knowledge in crafting life-defining trips that are tailored to grow and transform fellow travellers. We offer bespoke adventures individually or in groups with like-minded, curious people. This travel may include:

  • Local adventures with exciting activities and personal growth

  • §Multi-stop adventures across several continents

  • §Working abroad as a volunteer or working while travelling

  • §Small-group adventures with like-minded travellers aged 18 to 31

  • §Group travel with an educational purpose

Read more at kilroy.net

From October 2024, the MyPlanet brand was welcomed back into the Kilroy Group.

MyPlanet, which was sold in 2005, specialises in tailor-made travel experiences and has sales organizations in Denmark and Sweden. It focuses on the growing population of people aged 45+ who want to explore the world beyond sightseeing.

BENNS’ travel activities for individual travellers have a similar focus. Therefore, BENNS and MyPlanet will eventually operate under the MyPlanet brand. This will include rebranding BENNS activities as MyPlanet and adding Norway to the list of markets.

MyPlanet will continue to offer high-quality travel experiences at overseas destinations, including road trips, tours, safaris, sea cruises, and rail journeys.

Read more at myplanet.dk and myplanet.se