Our Responsibility

We believe sustainability should shape how we think, act, and operate. We see it not as a separate initiative, but as a guiding principle that influences every part of our business - from how we design our products to how we engage with partners, travelers, and colleagues.

Travel has the power to inspire, connect, and create positive impact. But it also comes with responsibility. We acknowledge the challenges linked to our industry and are committed to continuously improving our practices to minimize negative impact and contribute to a more sustainable future.

Our approach is rooted in progress over perfection. We take deliberate steps - through training, supply chain engagement, responsible communication, and carbon offsetting - while staying open to learning, evolving, and doing better.

  • Our role 

    As a company deeply connected to global travel, we understand both the privilege and the responsibility this brings. From reducing our environmental footprint to protecting human rights, we take a structured, transparent approach to sustainability. While we don’t claim to have all the answers, we are committed to continuous progress—driven by knowledge, collaboration, and action.

  • Focus 2024-2025

    We organize our sustainability efforts around four key focus areas, each with targeted actions and clear ambitions:

    1. Internal Operations

    2. Supply Chain

    3. Travellers

    4. Communication

Internal operations

  • Integrated staff training through dedicated e-learning modules

  • A shift toward data-based performance tracking (energy, water, digital behavior)

  • Strong focus on diversity, equality, human rights, and ethical conduct

  • Ongoing digitalization and cloud migration to support operational sustainability

Supply chain

  • Biennial supplier assessments across all brands (75% response rate in 2024)

  • Inclusion of sustainability criteria in new supplier contracts

  • A focus on transparency, ethical sourcing, and long-term partnerships

  • Continuous learning to address data and benchmarking limitations

April 2023.

Travellers

  • CO₂ offsetting for both staff and customer air travel via myclimate

  • Product innovation: testing group travel models with built-in offsetting

  • The Global Team initiative: 24/7 traveler support from on-the-ground teams

  • Focus on safety, satisfaction (e.g., NPS), and sustainable product design

Communication

  • Cautious, accurate messaging in line with the EU Green Claims Directive

  • Training for marketing staff on responsible sustainability communication

  • Alignment with our Responsible Marketing Policy to avoid greenwashing

Looking Ahead

Tourism will always carry complexity - but we believe in the power of conscious choices. In 2025, we’re setting data-driven sustainability targets to better measure progress and guide our efforts. With every step, we aim to be transparent, collaborative, and accountable.

More details can be found in our CSR Report adopted April 2025.

CSR

The Kilroy Group is committed to managing the social and environmental impact of our direct and indirect operations in a sustainable manner.